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Digital Marketing - Basic

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  • 24 students enrolled

Digital Marketing - Basic

Learn digital marketing like never before.

  • No Rating
  • (0 Reviews)
  • 24 students enrolled
  • Free
Enroll Now
  • Course Includes
  • Anytime, Anywhere
  • One-on-One live classes with mentor
  • Access on mobile and TV
  • Full Course Graphical Written PDF
  • Quiz Test & Verified Certification
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Skill Finesse
Users Enrolled 59
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What learn

  • Get friendly and fast support in the course Q&A
  • What's new in ES6: arrow functions, classes, default and rest parameters, etc.
  • Organize and structure your code using JavaScript patterns like modules
  • Get friendly and fast support in the course Q&A

Course Content

4 sections • 5 lectures • 00h 22m total length
Advanced JavaScript - Module 01
0:32min
Various types of array declarations and initializations
5:45min
Functions, Anonymous, FE, IIFE, Callbacks
0:54min
Nesting objects
6:45min
Dangers of using Array.length
11:35min

Requirements

  • Internet Laptop

Description

 
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
 
What you’ll learn
 
  1. What is lead generation
  2. Define your lead generation goals
  3. Defining your buyer personas
  4. Defining your sales funnel
  5. Qualifying and scoring a lead
  6. Unique Value Propositions
  7. Getting motivated and knowing your limits
  8. Generating leads through your website
  9. Information architecture
  10. Planning your website structure with a sitemap
  11. The anatomy of a lead generation homepage
  12. How to write lead generating website copy
  13. Data capture through web forms
  14. Website Call To Actions: Introduction
  15. Website Call To Actions: Contact Us
  16. Website Call To Actions: Gated Digital Asset
  17. Website Call To Actions: Live Chat
  18. Website Call To Actions: Free Tools
  19. Website Call To Actions: Subscriptions and Registration
  20. Website Call To Actions: Competitions
  21. Using your blog for lead generation
  22. Introduction to SEO
  23. SEO Terminology
  24. Questions Google will ask you
  25. Keyword Research
  26. Content is King
  27. On-page Optimisation
  28. Link Building
  29. Introduction to Content Marketing
  30. Types of content you can create
  31. Building trust relationships with prospects
  32. The right content at the right time
  33. Content creation and frequency plan
  34. Content distribution plan
  35. Content Call To Actions
  36. Interact and respond
  37. Analyse content performance
  38. Reduce, Recycle and Repurpose your content
  39. Introduction to Landing Pages
  40. Anatomy of a Landing Page
  41. Coordinating marketing messages
  42. Lead capture web forms
  43. Copywriting for Landing pages
  44. Optimising and testing landing pages
  45. Introduction to social media lead generation
  46. Social Trust and Mindset
  47. Facebook Lead Generation
  48. Twitter Lead Generation
  49. LinkedIn Lead Generation
  50. Pinterest Lead Generation
  51. YouTube Lead Generation
  52. Instagram Lead Generation
  53. Google + Lead Generation
  54. Introduction to email marketing
  55. Types of marketing emails
  56. Email personalization
  57. Writing subject lines that matter
  58. Creating killer email content
  59. Email layout and design best practice
  60. Grow your mailing list
  61. Segmenting your subscribers
  62. Drip feed email campaigns
  63. Send Frequency
  64. Email marketing metrics

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About Instructor

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Skill Finesse
About Instructor